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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
TNJ’s complex-store concept brings a larger, more immersive TWEE experience to shoppers.
TNJ introduced “The TWEE,” a larger complex-store format designed to scale the brand’s retail presence. It brings a broad selection together in one destination and gives customers more room to explore the brand.
The move reflects a wider shift toward larger, experience-led stores that make a brand’s identity easier to discover.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗