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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
A look at labels and ideas bringing new movement to Korea’s fashion market.
The article surveys a changing Korean fashion landscape and the brands contributing to its new direction. Shifts in customer taste and retail formats created room for labels with a clear identity and responsive approach.
TWEE is part of this wider story of homegrown brands finding new ways to connect with shoppers.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗