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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
With its China business moving forward, TWEE set its sights on becoming a more widely recognized international brand.
This feature follows TWEE’s move into China and the ambition to grow from a Korean fashion label into a global brand. The expansion relied on local partnerships and a retail plan tailored to each market.
The article captures an early chapter in TWEE’s international journey, as the company worked to turn overseas interest into a sustainable business.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗