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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
By connecting online convenience with its established stores, TWEE is shaping a more seamless way to shop.
TWEE’s offline business continued to provide a steady foundation while the brand invested in its online channels. Its OMO approach brings the strengths of both together, helping customers move between digital discovery and in-store shopping.
The strategy supports TWEE’s goal of becoming a digital SPA brand, combining trend-led product with the service and access of a connected retail network.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗