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TWEE JOURNAL / BRAND STORY
After strengthening its designer-led product offer, TWEE is expanding across major fashion platforms and connecting digital shopping with its store experience.
TWEE has broadened its presence on MUSINSA, W Concept, Zigzag, ABLY, and 29CM, complementing its established stores at destinations such as Starfield COEX and Lotte World Mall. The article describes online sales growth as a new turning point for the brand.
TNJ’s OMO approach gives online customers ways to experience the brand offline while using digital tools to make in-store discovery and purchase more convenient. The company also planned additional large-format stores in emerging retail districts.
From the archive
This English-language editorial summary is based on TWEE’s Korean Brand News archive. View the original post.