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TWEE JOURNAL / BRAND STORY
TWEE is investing in product design and an online–offline strategy as it targets KRW 10 billion in e-commerce sales.
Following a brand refresh, TWEE has focused on in-house product planning and production, supported by experienced designers and merchandising specialists. The goal is to stand out through design while maintaining accessible pricing.
TNJ’s OMO model combines shared and channel-exclusive assortments, pairing the speed of online shopping with in-store experiences. Online sales across TWEE and MO:RENNE reached about KRW 15 billion the previous year, and TWEE expected its own e-commerce sales to reach KRW 10 billion.
From the archive
This English-language editorial summary is based on TWEE’s Korean Brand News archive. View the original post.