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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
Korean SPA labels were preparing to compete internationally as homegrown brands expanded overseas.
This industry feature looks at Korean SPA brands turning their attention to global markets. International growth asks companies to balance fast product decisions with a clear brand identity and dependable local partners.
TWEE’s expansion plans fit within that broader movement of Korean fashion labels seeking customers abroad.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗