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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
International growth was becoming a central part of TWEE’s next phase.
This archive feature follows TWEE’s expansion into China and its broader ambition to reach overseas markets. Local partnerships and a clear brand identity were key to adapting the business market by market.
The story captures a period when TWEE was taking concrete steps to move beyond its home market.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗