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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
Fashion retailers were turning to larger locations to bring more choice and energy to women’s street casual.
This industry story looks at the growing role of large-format stores in women’s street-casual retail. More space can support a broader assortment, a clearer brand presentation, and a richer in-store experience.
The trend aligns with TWEE’s own interest in creating destination stores for its customers.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗