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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
TWEE’s store concept invited customers to linger, explore, and make the brand part of their day.
The article focuses on creating a store that feels welcoming enough to stay in. Layout, product presentation, and atmosphere all contribute to a shopping experience that goes beyond a quick purchase.
For TWEE, the goal was to make its retail spaces an inviting expression of the brand and its youthful point of view.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗