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TWEE JOURNAL / BRAND STORY
ARCHIVE • AUGUST 30, 2016
A BRAND IN MOTION
The article considers how new investment structures can help fashion companies pursue international growth.
Entering global markets requires more than a strong collection: brands also need capital, an operating model, and partners. This feature examines how a new approach to capital could support that work.
The theme connects with TWEE’s period of expansion, when stores and international partnerships were becoming central to its strategy.
FROM THE ARCHIVE
English editorial summary of the original TWEE brand news article.
Read the original article ↗